Technical / White Paper
Heat and light stable, award-winning natural colours
![Heat and light stable, award-winning natural colours](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/globalmeatnews.com/product-innovations/heat-and-light-stable-award-winning-natural-colours/8324761-3-eng-GB/Heat-and-light-stable-award-winning-natural-colours.jpg)
Consuming food involves more than just taste. It is a full sensorial experience. The visual appearance is one of the most powerful ways to capture a consumer’s attention. Colours are widely used in potato fries to impart a yellow-orange shade to the fries. Following global clean label trends, people prefer natural colours in fries. A study on C-CAPTURE Sunrise Series (stabilised) shows better colour retention and minimal leaching after frying as compared to normal annatto extract.