Infographic
Immune support for everyone
![Immune support for everyone](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/nutraingredients.com/product-innovations/immune-support-for-everyone/16409615-1-eng-GB/Immune-support-for-everyone.jpg)
Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health.
Worldwide, specific health goals drive purchase of fortified and functional beverages (71%) and supplements (60%). But in a crowded market, determining which products deliver desired benefits can be a challenge.
Get our latest infographic to see how demand for clinically supported immune and digestive health-supporting ingredients drives formulation opportunities.