In this week’s NPD Trend Tracker, we’re preparing for dry January with non-alcoholic products from Lucky Saint and a collaboration between MOMO Kombucha and Orbit beers, as well as whiskey flavours from Synergy Flavours. Alongside this, we have breathable...
When kombucha is consumed with a high-GI meal there is a clinically significant reduction in postprandial glycemic and insulin index (GI and II) response, when compared with water, according to new research.
How can fermented beverages boost immunity and gut health? Do consumers understand the health benefit of kefir and kombucha? And where are these sectors headed in the next five years? Kombucha Brewers International (KBI) and UK kefir maker Biotiful Dairy...
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...
Kombucha Brewers International (KBI), the trade association committed to promoting and protecting commercial kombucha brewers around the world, has released the industry’s first Code of Practice, a food safety and quality standard for kombucha producers...
Kombucha’s complex flavour profile offers a convincing alternative to alcohol in bars and in cocktails, according to Real Kombucha. But that’s not all. The brand is taking on wine by promoting kombucha as the perfect drink to pair with food – and Michelin...
In 2018 Molson Coors purchased Clearly Kombucha in California, and this year it's launched a hopped sparkling water in the UK. The beer giant is increasing its presence in the no/low ABV arena by moving outside of its core beer zone.
'Unusual tastes might take some getting used to - but play into the millennial quest for experimental flavors'
Fermented drinks are adding a new flavor dimension to the soft drinks category: and brands should put greater emphasis on their products’ unique taste, says Mintel.
The Coca-Cola Company has acquired Australia's Organic & Raw Trading Co., which is the producer of the MOJO brand of naturally fermented, live culture, organic kombucha beverages.
