The pantry staple by The Kraft Heinz Not Company features a plant-based sauce made of fava bean protein and coconut oil powder in two flavors—original and white cheddar—priced at $3.49 a box on shelves this month and continuing its rollout in early 2024....
NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.
Part of its strategy includes exploring alternative plastic materials, but the company wants to make sure new solutions don’t end up having a worse impact on the environment. “It’s a complicated puzzle, but it’s one we’re committed to solving,” Rashida...
Macrotrends amongst consumers, including increased interest in health and environmental sustainability, have helped inform Kraft Heinz’s expansion into new categories – with beans at the centre of the plate.
Kraft Heinz is entering the final stage of its transformation in which it plans to capture $2b in incremental net sales from innovation through 2027 after the company has systematically rebuilt itself following the dramatic fallout of an aggressive cost-cutting...
From meatless burgers to Beanz Bowls and pasta sauces, The Kraft Heinz Company is entering multiple new categories with an expanded plant-based portfolio. Cristina Kenz, Chief Growth & Sustainability Officer, International, Kraft Heinz, explains why...
Kraft Heinz is making progress towards several of its environmental and sustainability goals including cutting the amount of waste sent to landfill by 15% in 2021 and converting 84% of its global packaging portfolio to fully recyclable materials.
The partnership will see The Kraft Heinz Company team up with agri-food tech accelerator StartLife to help meet consumer expectations across its portfolio, Miriam Ueberall, VP R&D International, Kraft Heinz, tells FoodNavigator.
As supply chains slowly recover and some commodity prices recede, Kraft Heinz says it will offer more “mutually beneficial” promotions with retailers, coupons and other deals to soften the impact of recent price hikes on increasingly budget-conscious...
After three years of helping Kraft Heinz claw its way up “from the bottom,” where it crashed after previous management prioritized inorganic growth and cost-cutting measures, CEO Miguel Patricio wants credit given where it is due.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
While Kraft Heinz continues to raise prices to offset higher costs, it does not expect consumers to shoulder the full brunt of worsening inflation – rather it is leveraging its scale to mitigate increases while simultaneously elevating product value through...
Like many CPG players, Kraft Heinz has leaned heavily on pricing to offset inflationary pressures, and is willing to do so again, but it is not the only weapon in the company’s arsenal to protect its margins and balance consumers’ needs, executives said...
The Kraft Heinz Company is on a journey of ‘strategic transformation’ that is expected to deliver a ‘fundamental shift’ in how it grows its brands. FoodNavigator caught up with Cristina Kenz, International Chief Growth and Sustainability Officer, to hear...
The great SKU rationalization last Spring caused by pandemic-related supply chain constraints and consumer stockpiling not only forced CPG companies to pause production temporarily of some products, but it prompted many to reevaluate their product mix...
The Kraft Heinz Company’s recently released ‘transformation plan’ detailed the group’s strategy to deliver consistent growth, with top line gains led by its international business. FoodNavigator speaks to International Zone President, Rafa Oliveira, to...
The Kraft Heinz Company has entered into a research partnership with APC Microbiome Ireland aimed at developing new natural cultures for fermented foods. This could unlock the ‘ultimate natural and clean label opportunities’ for product development, the...
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Salt reduction offers an important opportunity to improve population health. So how are food manufacturers working to cut sodium from finished food products? Could more progress be made?
As part of a highly-anticipated plan to re-engineer its portfolio and pay down debt, Kraft Heinz has unveiled plans to sell a mix of cheese brands to Lactalis in a $3.2bn deal, and find $2bn of cost savings through 2024 from efficiencies in procurement,...
Kraft Heinz has appointed Cristina Kenz as chief growth officer for its international zone. FoodNavigator caught up with Kenz to find out more about her ambitions for the company’s blockbuster brands.
Miriam Ueberall recently joined The Kraft Heinz Company to head up research and development for the group’s international zone. FoodNavigator speaks to her about how innovation and product development is at the heart of Kraft Heinz’s turnaround plans.
A month after committing $100m to launch its venture capital fund, Kraft Heinz has acquired wellio, an AI food tech company based in San Francisco, as part of its new digital innovation hub, the evolv group.
The rumored Campbell Soup sale to Kraft Heinz has sparked debate among industry analysts on whether or not it would be a smart move for both CPG players. Taking a closer look at the potential deal some benefits for both companies start to emerge.
US food giant Kraft Heinz flagged the “significant” investment it is making in accelerating top-line growth in its European region when it delivered its second-quarter results.
Anglo-Dutch giant Unilever has called on the UK government to revisit the country's rules on takeovers and acquisitions to protect ‘national champions’ against foreign takeovers.
Unilever shares have plummeted as Kraft Heinz drops its multi-billion dollar merger bid - but with the sterling weakened by Brexit, smaller firms are "sitting ducks" for foreign takeovers, UK politicians have warned.
Fears of job losses following the merger of Kraft and Heinz appear to have been realised, as the food giant announced factory closures and job cuts in North America.
