Market Trends

Pic:getty/johnathanknowles

What’s next in RTD coffee?

By Rachel Arthur

Gen Z consumers are more likely to drink RTD coffee than hot coffee – and as brands respond, the category is expanding and developing. We explore what’s trending in RTD coffee – and where the category could go next.

Source: Getty/	photo_chaz

Could reframing ‘shrinkflation’ as portion-control boost sales?

By Elizabeth Crawford

Many packaged food and beverage manufacturers that have trimmed serving sizes without lowering cost in recent years to mitigate inflation have tried to do so in stealth mode for fear of losing value-seeking shoppers, but new research suggests if they...

GettyImages/essenin

NPD Trend Tracker: From cocoa-free gianduja to Heinz Beanz Nuggetz

By Flora Southey

As we move into the second week of Veganuary, we look at Asda’s two new vegan brands: OMV! and Plant Based. Elsewhere in the meat-free space, Kraft Heinz is continuing to expand its bean-based offerings with the launch of frozen Heinz Magical Beanz Nuggetz....

Protein is expected to cement its presence in the bakery and snacks sectors in 2023. Pic: GettyImages/Aleksei Bezrukov

Will protein be the next mega-trend in 2023?

By Natasha Spencer

With growing calls for high protein and alternative options – and as manufacturers tackle traditional manufacturing challenges – the industry’s eyes are on whether 2023 will be the year protein cements itself as a seismic influence in bakery and snacks.

NPD Trend Tracker: From Veganuary to healthy beverages

NPD Trend Tracker: From Veganuary to healthy beverages

By Katy Askew

FoodNavigator profiles some of the new product launches that caught our eye in the first few days of 2023. Innovation highlights include products targeting the vegan-curious during the 'Veganuary' promotional period and better-for-you beverages...

What consumers are seeking from their snacks. Pic: Polyudova_Yulia

How snacking habits have shaped up in 2022

By Gill Hyslop

Data from FMCG Gurus confirms what we all know – that consumer snacking has seen an increase over the past two years, especially as many turned toward food as a means of comfort during the dark days of the pandemic.

Getty | Galeanu Mihai

Trends for 2023: Caring for mental, physical and sexual health

By Olivia Brown

A sense of overwhelm shapes Mintel’s predicted food and drink trends for 2023 following climate and economic fears, yet “consumers are absolutely unwilling to compromise on health and nutrition”, the market analysts say.

GettyImages/Henrik Sorensen

NPD Trend Tracker: From vegan foie gras to Branston mayo

By Flora Southey

What new food and beverage products are hitting shelves? In our latest NPD round-up, we look at Nestlé’s vegan foie gras product (Voie Gras) being rolled out in Switzerland and Spain, low carb pizza from SRLY who is rebranding from next month, and a new...

getty | gorodenkoff

Get skin in the game: How to innovate in esports

By Nikki Hancocks

The gaming market is a diverse one, with a wide range of demands and need states for nutrition brands to tap into, meaning innovation opportunities going far beyond energy.

Mintel: What will we be eating and drinking in 2023 and beyond?

Mintel: What will we be eating and drinking in 2023 and beyond?

By Mary Ellen Shoup

Nearing 2023, consumers are increasingly demanding more from food and beverages, seeking out products that provide a personal functional health benefit and added value, according to Mintel's 2023 Global Food & Drink Trends report.

Getty | extreme photographer

The trends shaping the sports beverages market

By Nikki Hancocks

Sports beverages are the most popular vehicle for functional ingredients across the globe as an increasingly wide range of consumers look to support their physical and mental health through convenient everyday nutrition.

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