Product Presentation
Multi-faceted expertise makes the difference
![Multi-faceted expertise makes the difference](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator.com/product-innovations/multi-faceted-expertise-makes-the-difference/15401488-1-eng-GB/Multi-faceted-expertise-makes-the-difference.png)
The market opportunity for meat alternatives is clear. Consumers have already embraced plant-based meat alternatives. The only question has been whether brands can replicate and even exceed the taste, texture, colour and scent of meat-based references. The continuous rise in consumer sustainability concerns is paving the path for increased NPD in plant-based. Yet only a fraction of introduced innovations seem to meet consumers’ expectations.