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Beer accounts for the largest share of alcohol-free drinks sold in the UK. Pic: getty/humankg

England looks to change ‘alcohol-free’ definition

By Rachel Arthur

England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...

Pic:getty/anchiy

Understanding the consumers driving growth in alcohol-free

By Rachel Arthur

The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.

Dry January has been growing in popularity - so what can we learn from this? Pic:getty/richvintage

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5 things we learned about the alcohol-free category in January

By Rachel Arthur

January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.

Pic:getty/zoranm

What have we learned from Dry January 2022?

By Rachel Arthur

Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.

Pic:getty/cabecademarmore

No and low alcohol drinks projected to increase 31% by 2024

By Rachel Arthur

The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...

A luxury image can help entice people to try no/low ABV drinks.

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....

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