Natural and clean label

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

Fibre is important for gut health - but we aren't eating enough / Pic: GettyImages-piotr_malczyk

Feeding your gut microbiome: Why focus on fibre?

By Katy Askew

Most of us know that dietary fibre is good for us – and still the majority of people don’t eat enough. What implications does this have for our microbiomes? And how does this relate to issues like cardiovascular disease, digestive disorders and colon...

What products command a clean label premium? / Pic: GettyImages-WeAre

Clean label claims boost sales, but what categories benefit most?

By Katy Askew

The clean label ingredients market is witnessing continued growth, with evidence suggesting clean labels increase consumer willingness to pay a higher price point and build loyalty. FoodNavigator digs down into the trend to profile what categories and...

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