Fry’s launches plant-based nugget to celebrate release of Chicken Run film
UK-based Fry’s Family Foods is partnering with Aardman Animations and Netflix to launch a new plant-based chicken nugget, to celebrate the release of Aardman’s new film Chicken Run: Dawn of the Nugget.
Made through a combination of non-GM soy, wheat and pea protein, they are, like most chicken nuggets, coated in a crispy golden crumb.
“It’s a massive win for us to be collaborating with such an iconic movie brand, and the likes of Netflix and Aardman,” said Nicola Yates, Head of Marketing at Fry’s and plant-based food association, LIVEKINDLY Collective, in the UK.
“We hope that bringing such an exciting collaboration to the meat free aisle will engage even more consumers to try plant-based this Veganuary and beyond. It couldn’t be a better fit for us – bringing out a new plant-based nugget just in time for those family movie moments watching the film. We really hope that this will encourage families up and down the country to try plant-based for the first time or swap out a few more meals.”
The product will be available on 26 December at Tesco, Iceland, The Food Warehouse and selected Spar outlets with an RSP of £3.
Image Source: Fry's Family Foods
