Case Study
New Report: Reduce the Sugar, Sweeten the Label
![New Report: Reduce the Sugar, Sweeten the Label](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/foodnavigator.com/product-innovations/new-report-reduce-the-sugar-sweeten-the-label/16467287-1-eng-GB/New-Report-Reduce-the-Sugar-Sweeten-the-Label.png)
Knowing 8/10 EU consumers avoid or limit sugar in their diets is just the start.
ADM’s holistic approach to sugar reduction offers both the in-depth consumer insights and the innovation to meet consumer demands and formulation challenges.
Our unparalleled toolbox doesn't simply reduce sugars. It can Replace, Rebalance and Rebuild™ the structural integrity lost to ensure sweet success.
Download our report, which analyzes the decision-making process of EU Adults when choosing new products.