NPD Trend Tracker: From oat milk powder to Heinz ‘MayoRacha’
The Kraft Heinz Company is getting experimental with its mayonnaise, mixing it with either siracha, mustard, or barbecue sauce in three new products. Other collaborations covered in our new product development round-up include a tie-up between KitKat and Lotus Biscoff, and a ‘melange’ of French macaroon maker Pierre Hermé and ice cream major Häagen-Dazs. Scroll through the gallery for more NPDs hitting shelves across Europe.
GettyImages/Henrik Sorensen
