Plant-based salmon and tuna alternatives in Germany
Swedish plant-based seafood start-up Hooked is expanding beyond the Nordics into Germany via a listing with Rewe West. For Hooked, the move represents its move into the ‘biggest plant-based market in Europe’.
Being listed in Rewe West gives Hooked access to 250-500 stores across the country, marking a ‘pivotal’ moment for the company. Consumers in the Nordics, and now in Germany, can expect an ‘unparalleled’ selection that delivers on taste, quality, and affordability, we were told.
“At Hooked, we’re thrilled to finally bring our Swedish plant-based seafood range to Germany,” said Tom Johansson, co-founder & CEO at Hooked. “Our success in the Nordics has demonstrated a growing demand for innovative, sustainable alternatives, and we’re excited to introduce our iconic Swedish brand to German consumers.”
Image source: Hooked
