Webinar
Plant-based under the Microscope
![Plant-based under the Microscope](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator.com/events/positive-nutrition-interactive-broadcast-series-2024/plant-based-under-the-microscope/17037042-1-eng-GB/Plant-based-under-the-Microscope.png)
The plant-based market has boomed in the last decade, with projections it will double in value by 2030. But a recent dramatic slowdown suggests the category is not hitting the mark with shoppers. With health a major driver behind decisions to reduce meat and dairy intake, is the plant-based category’s associations with overprocessing and ‘unclean’ ingredients muddying its reputation? How can manufacturers improve the nutritional credentials of plant-based milk and dairy?