ROHA launches NIVEOUS, a white food color alternative to Titanium Dioxide

ROHA adds the NIVEOUS range to its product portfolio –safe, natural & clean label white food color alternatives to Titanium Dioxide. NIVEOUS colors are innovative color solutions for panned candies, gummies and jellies, and beverages. Made from combinations of starches and/or calcium carbonate, they maintain whiteness and are a natural white opacifiers. NIVEOUS pigments are insoluble with a high reflective index, have exceptional stability to heat and light, create whitening effect in low dosages and offer incredible brightness levels. With no compromise to visual appearance and texture, they promise a safe and a sustainable white option, while reducing workplace safety concerns. This makes them the ideal replacer to TiO2 in confectionery and beverages.

NIVEOUS Product Portfolio​

• Confectionery ​- Natracol Niveous Pearl | Natracol Niveous Ivory | Futurals Pro Niveous Rime | Futurals Pro Niveous Moon | Futurals Pro Niveous Lily
• Beverages​ - Natracol Niveous Aqua | Futurals Pro Niveous Aqua

NIVEOUS is free of all the problems of TiO2. So if you are a food manufacturer impacted by the latest EFSA ruling on the use of TiO2 as a food additive, you now have the alternative you need.

Why Choose NIVEOUS?​

• 100% Natural
• Clean label
• Powdered solutions
• Strong whitening & opacifying effect
• Excellent stability
• Preservative-free
• Matching application performance to TiO2
• No additional unit operations needed
• Regulatory guidance
• Technical expertise

NIVEOUS is available under the NATRACOL and FUTURALS brands by ROHA. For information and to download the NIVEOUS brochure, fill in your details here.