Technical / White Paper
Stevia Innovation: Improve taste with lower cost in use
![Stevia Innovation: Improve taste with lower cost in use](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/3/9/0/2/7372093-1-eng-GB/Sweet-Green-Fields-WP-Food-2017-Stevia-Innovation-Improve-taste-with-lower-cost-in-use.jpg)
Stevia is expected to grow close to €0.5B by 2020 driven by new product launches in the beverage and tabletop categories. Growth is powered by consumers need for natural products that taste great, desire to manage sugar intake and willingness to pay an acceptable price point. However it is challenging to formulate such products with ordinary standard stevia sweeteners.
Learn about how innovation on stevia can help you create great tasting beverage and tabletop products with lower cost in use vs. RA97. This whitepaper will also navigate you through analysis of the dynamic food and beverage industry in Europe and how stevia is commercially and legislatively integrated.