Technical / White Paper
Südzucker Consumer Trend Study 2022: Food & Drinks
![Südzucker Consumer Trend Study 2022: Food & Drinks](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/foodnavigator.com/product-innovations/suedzucker-consumer-trend-study-2022-food-drinks/15440134-1-eng-GB/Suedzucker-Consumer-Trend-Study-2022-Food-Drinks.jpg)
Südzucker has conducted another research study around consumer needs and purchase drivers for processed foods and drinks, which will serve as yet another building block in a continuous observation of consumer trends.
Find out what drives end consumers in their decision to buy specific brands or products in the following food categories:
- Sweet biscuits and baked goods
- Chocolates
- Dairy and vegan alternatives
- Soft drinks
- Cereals & cereal bars
This online study was conducted in March 2022 with approx. 5,000 end consumers in: Germany, Belgium, France, Poland & UK.