Insight Guide
The Future of Healthy Snacking in Europe
Our consumer study on healthy snacking in Europe reveals key insights into snacking motivations, the consumer landscape, and today’s top snacking trends—including consumers’ growing interest in protein snacks. This guide explores the results of our usage and attitudinal study from April 2020 of European consumers in France, Germany, Italy, Sweden, and the United Kingdom. From the active consumer to snack enthusiasts, we unpack the results from this one-of-a-kind survey.