Technical / White Paper
The Probiotic Edge: How To Succeed in Changing Functional Food Markets
Common perceptions of categories perceived as indulgent or unhealthy are a powerful impetus for innovation that focuses on reformulation with functional ingredients to increase the healthful benefits of everyday foods in these categories. Download the white paper, The Probiotic Edge: How to Succeed in Changing Functional Food Markets, for insights on navigating and bringing differentiation to complex markets by adding probiotic benefits to foods that consumers associate with satisfying cravings.
