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The impact of reformulation: producer’s nightmare or brand boost?

By Flora Southey

Industry leaders take the Bakery&Snacks’ podium to discuss the movement that is increasingly impacting all areas when it comes to creating stand out snacks, from trickier better-for-you formulations that do not compromise on indulgence, to simpler...

The AI provides advice and predictions for product launches. Image Source: KamiPhotos/Getty Images

New AI aims to reduce food and beverage product launch risk

By Augustus Bambridge-Sutton

Nordic tech company Cambri today announced the release of Launch AI, which provides companies with advice and predictions for NPDs. The AI, which has worked with food and beverage companies such as Carlsberg and Nestlé, reduces the risk that inevitably...

Spirits can look to emulate the way coffee uses associations, multi-sensory experiences and ritual. Pic:getty/aleksandargeorgiev

Guest article

What spirits brands can learn from coffee

By Zander Corbin, strategist, BLVR

You'd be forgiven for thinking they are two very different categories: but spirits brands can learn a lot from how coffee brands have built up rituals and experiences, writes Zander Corbin from creative and brand consultancy BLVR in this guest article.

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